Our approach to planning is a customized eight step process that uses client insights and our proprietary tools and the experience and expertise of our senior level talent. The results of our process are impactful plans that reach the engaged consumer in a variety of traditional and non-traditional ways. All the while maintaining communications goals, weight requirements and budget constraints.

The basis of all the work we do at RJ Palmer relies on the comprehensive analyses emanating from our Strategic Insights department. As an example, for each of our clients, our Strategic Insights department creates a super target using a combination of attitudes and behaviors that lead to the most precise and receptive consumer target. Our super targets enable our Communications Planning department to craft plans that are not only efficient, but offer inventive solutions to reaching the engaged consumer.

Whether national or local television, print, radio, or out-of-home the teams at RJ Palmer are relentless negotiators, who use their experience and long-term media relationships to ensure that each buy they make is optimal. Market-beating rates are just the beginning as each buy is mined for added-value opportunities and out-of-the-box solutions to reach the core consumer with our clients' message.

If your goal as a Direct Response advertiser is to generate leads/increase sales or if you are interested in a more hybrid approach, the Direct Response team at RJ Palmer will help you achieve your goal. We manage individual schedules to constantly optimize and monitor them to ensure each campaign's success.

Our team brings together two highly specialized companies providing a world class corporate barter service – Trade X Media and RJ Palmer. Trade X Media is a division of RJ Palmer providing financial solutions with unique barter programs for companies that choose to trade underperforming assets for media inventory. We integrate RJ Palmer's buying expertise into the media fulfillment process to ensure your media requirements are achieved with quality media. Our responsibility to you includes: understanding your business, senior level expertise, an education and POV regarding barter, innovative corporate barter solutions and brand protection. We offer risk free barter programs that allow companies to avoid loss and lessen their cash expenditures for media without sacrificing quality and effectiveness of your media campaign.

While we proactively seek out new media opportunities for our clients, we do not experiment with new media simply for the sake of experimentation. Rather, we choose each medium based on its ability to deliver the engaged digital consumer. Search maybe chosen as it is the gateway to digital media while mobile is used for its ability to reach people on the go. Every part of our interactive campaigns is evaluated for its ability to produce a positive return for our clients.

We can assist your organization to explore and identify emerging growth areas that increase the power of your current resources or assess opportunities in new environments for your brand and business to grow. We offer strategic business services that ensure all stakeholders are supported by unique observations, perspectives and solutions. Our marketing professionals can evaluate businesses, industries and current business strategies, assess competitors, set goals and build strategy plans to meet your ongoing growth objectives. Our thoughtful analysis and approach examines how suitable and feasible an opportunity can be to your business as well as the resources that are required.

RJ PALMER ENTERTAINMENT MEDIA

Our Entertainment Media department creates, sources and implements branded content that is grounded in content strategy developed for each brand.  We use all genres and formats in multiple media types including TV, digital, print and audio in local and national footprints.  We handle licensing rights from marks to personalities and coordinate logistics and activation plans.  If you are looking for branded entertainment solutions that are based on brand communications goals, place your brands in context for your consumer and are measurable, our approach works in tandem with your marketing plan to breakthrough barriers. Frances Croke Page heads up our branded entertainment group and she has  developed branded opportunities for Johnson & Johnson – branded movies on TNT, Coca Cola with American Idol, The Restaurant with Rocco Dispirito on NBC and Blow Out with Jonathan Anton on Bravo.