• Tricia Cekoric
• SVP, Communications Planning
• tcekoric@rjpalmer.com

About Tricia

Tricia directs consumer connection assessment and strategy development for all RJ Palmer clients and their brands and guides the communication planning process. She also initiates innovative approaches to their media selection and creation.

Tricia started in the print department at Y&R then moved over to the Media Edge. Later at Messner, she spent two years working on site at Schering Plough with the planning department and then came to RJ Palmer in 2002 where she worked on site, supervising all aspects of planning at Church & Dwight. Her account background includes: Schering Plough, Sears, Fisher Price, and Kraft.

Category Expertise: Package Goods, Kids/Toys, Retail, Pharmaceutical, Spirits

• Meredith Smulian
• SVP, Local Broadcast
• msmulian@rjpalmer.com

About Meredith

Meredith leads RJ Palmer's local television, radio and cable buying group, overseeing all activity of our market specialists.

Since joining RJ Palmer in 1996, Meredith has been instrumental in shaping and staffing the department and streamlining its interface. Prior to that, Meredith was an Account Manager at Time Buying Services, working with Nutri-Systems and Pearle Vision. She also was Director of Local Broadcast for Dewitt Media, handling such accounts as Pearle Vision and Long John Silver Restaurants. Meredith was a Local Broadcast Supervisor at Young & Rubicam within their Entertainment Division for Disney, and was a buyer at ACR working on Tri-Star Pictures.

Meredith's account experience includes: Dunkin Donuts, Chuck e Cheese, National Tire Warehouse (Sears), Rent-A-Center, Disney, Citigroup, Novartis, Pfizer, Nutri Systems

Category Expertise: Pharmaceutical, Entertainment, Franchise, Spirits, Financial Services, Tourism, Publishing

• Joanne Milano
• SVP, Strategic Insights
• jmilano@rjpalmer.com

About Joanne

Joanne oversees the strategic analysis, systems and proprietary and syndicated research for RJ Palmer. She joined RJP in 2001 bringing 20+ years of experience in research, and buying (both national and local). Prior to that, Joanne was the research director at the Syndicated Network Television Association, the trade organization for syndicators. The majority of her career was spent at agencies including Jordan McGrath, and Ammirati & Puris/Lintas. Joanne is a current member of the Agency Media Research Council, and a past member of the AAAA media research committee and the Media Research Director's Association. Joanne has worked on a myriad of accounts including, Hasbro, P&G, SmithKline, Welch's, Compaq Computers, United Parcel Service, and Stanley.

Category Expertise: Retail, Pharmaceutical, Package Goods, Technology, Spirits, Food and Beverage

• Marc Morse
• SVP, National Broadcast
• mmorse@rjpalmer.com

About Marc

Marc is a group leader in our National Broadcast Buying Department overseeing all network, cable, syndication buying including all negotiations, sponsorship and value added activity.

Marc rejoined RJ Palmer in 2008 after spending 10 years on the selling side of the desk for Fox Sports. Prior to Fox, he held posts at Mediavest, Publicis, Hal Riney, Backer, Universal McCann and in the late 1990's RJ Palmer. His diverse account background includes: Pfizer, Philips Electronics, Enterprise Rent-A-Car, Ernst & Young, JC Penney, Avon, Subway, Hewlett Packard, GM Saturn, Wendy's, Coca-Cola, and Columbia Tri-Star Pictures.

Category Expertise: Franchise, Entertainment, Auto, Financial Services, Retail, Pharmaceutical, Package Goods, Food and Beverage

• Frances Croke Page
• VP, Director Branded Entertainment Media
• fpage@rjpalmer.com

About Frances

Frances oversees branded content strategy and execution of behalf of RJ Palmer's clients and directs integration of brand assets into multi-platform extensions. A veteran at navigating clients through the continuously evolving branded entertainment landscape, Frances brings over 20 years of experience in media planning, buying and deal-making to her role as Entertainment Marketing expert. Her background includes positions at Universal McCann, Magna Global, and BBDO. Branded Executions: Johnson & Johnson® Spotlight Presentation movies on TNT including Emmy-nominated "Wool Cap" and "The Ron Clark Story," Coca Cola and American Idol (FOX) and "Santa Baby" (animated holiday special on FOX), American Express integrations in "The Restaurant" on NBC and "Blow Out" (Bravo), CBS movie, "Saving Milly" with Kellogg's, Pfizer, and Johnson & Johnson®, "House Rules" presented by Lowe's Home Improvement (TBS) and "A Hot Night at the Apollo" with Bank of America. Account Background: Apple, Campbell Soup, Pepsi, Hormel, Alcon, GE Theatre, Lever Bros.

Category Expertise: Entertainment, Retail, Pharmaceutical, Financial Services, Package Goods, Food and Beverage

• James O'Neill
• Director, Interactive Media
• joneill@rjpalmer.com

About James

James O'Neill oversees all of RJ Palmer's digital buying and planning operation. Directing the interactive media department at RJ Palmer, James works with RJ Palmer clients to deliver results-oriented digital strategies from the creative ideation through the final post analysis. He works across all forms of Internet media including search, display, mobile, social, video and rich media. In order to provide clear and concise strategy recommendations James uses research and marketing goals leveraged with detailed expertise of current digital media trends. James believes strongly in the emerging technologies and data management of media and social networks.

Before RJ Palmer, James was Associate Media Director at US International Media where he distinguished himself as an innovative strategist in the automotive and pharmaceutical verticals and counts several Fortune 500 brands among his clients. He worked along side the Account Team and the Analytics Team to ensure that the digital execution yielded their prescribed goals. He applied consumer and business insights, research, competitive and innovative technologies to develop winning multi-platform solutions for his clients.

Prior to this, James was Associate Media Director of Digital at the Starcom Mediavest Group in New York working on General Motors in their GM Planworks division. Here he provided automotive in-market digital media opportunities, strategies, activation and negotiation of entertainment based sponsorship opportunities with major network and entertainment partners such as Turner and CBS.

James earned his B.A. in Broadcasting/Mass Communications from the State University of New York at Oswego.

Category expertise: Auto, Pharmaceutical, Travel, Retail, Financial, Technology, Healthcare, Non-Profit

• Julie Suter
• VP, Direct Response
• jsuter@rjpalmer.com

About Julie

Julie joined RJ Palmer in 1998 and is responsible for planning, negotiating and managing all facets of direct response media including TV, print, radio, alternative media and telemarketing.

Prior to this, Julie was with Leo Burnett in Chicago where she worked on the Walt Disney World account and successfully increased media efficiencies by 33% while distributing 1.2 MM videos within a four month period. As a result, the agency was awarded all Disney DRTV buying responsibilities and won the 1996 International ECHO Award for outstanding contribution to a campaign. Julie also has extensive knowledge in setting up telemarketing programs including the RFP process, developing scripts, projecting call length and call volume, conducting on-site training and program maintenance. Julie started her Direct Response career with A. Eicoff & Co. , a reputed leader in the DR industry.

Julie's account background includes: Adecco, Disney Institute, Disney Cruise Lines, Allstate, Ameritech, Kellogg, Kraft, Procter & Gamble, Time Life BooksMusic/Video, American Express and US News & World Report.

Category Expertise: Tourism, Insurance and Financial Services, Package Goods, Pharmaceutical, Entertainment, Telecom, Auto, Beauty

• Marguerite Brophy Cassell
• VP, Communications Strategies
• mbrophy@rjpalmer.com

About Marguerite

Marguerite handles the development and organization of all RJ Palmer's marketing and communications goals and resources, including disseminating company information, maintaining relationships with the press and assisting in new business initiatives. She is also Editor of the RJ Palmer newsletter.

She joined RJ Palmer in 1995 as a buying supervisor, working her way up to Vice President, National Broadcast Buying. In that time, she helped develop the model for RJ Palmer's national buying department. Prior to this, she cultivated an extensive career on the sales side of the business working for NBC Network, Sports Channel America (NBC & Rainbow joint venture/start up), CNBC, BET and CBS Network.

Her account background includes: Pfizer, Novartis, Amerifit Nutrition, Citigroup, Mexico Tourism, Canandaigua, Merisant, Motts, Cayman Islands, Airborne

Category expertise: Pharmaceutical, Package Goods, Financial Services, Tourism, Spirits, Publishing

• Ben Lord
• VP, Sports Marketing and New Business Development
• blord@rjpalmer.com

About Ben

Ben leads RJ Palmer's new business outreach to all categories of consumer advertisers. In addition, he is the chief architect in implementing sports marketing services for our clients. Armed with his extensive experience in developing and executing sports, value added and event sponsorship partnerships, Ben joined RJ Palmer in 2004, establishing our Atlanta satellite office.

Prior to his arrival at RJ Palmer, Ben spent nine years with the Golf Channel as an officer of the company managing all aspects of the business. In that time, he successfully developed a sponsorship sales platform which transformed the Golf Channels' sales model. Ben's thirty years of sales experience also includes sales management positions for some of the largest broadcast companies including: NBC, CBS, Westinghouse Broadcasting and Interep Radio in Boston, New York and Orlando.

• Gerri Donini
• SVP, National Broadcast
• gdonini@rjpalmer.com

About Gerri

Gerri is a group leader in our National Broadcast Buying Department, overseeing all network, cable and syndication buying including negotiation, value added and sponsorship activity.

Gerri brings over 30 years of management level experience in all aspects of traditional media including: Planning, print, national & local TV and radio. She has been a media executive at various agencies including: BBDO, FCB and Y&R. At Y&R, Gerri was the EVP of National Broadcast running the buying group and overseeing a portfolio of 35 accounts including: KFC, Johnson & Johnson, ATT, and Clorox. In addition, Gerri headed the 20th Century FOX movie group managing all aspects including the planning and buying of local television and print. In addition, she was also the architect in establishing the Los Angeles office for the FOX account while handling all media operations and client services. Beyond her traditional buying expertise, Gerri has significant experience in developing and executing sports and branded entertainment programming and event sponsorships.

Gerri left Y&R to form her own independent media planning and buying company, IDM, with clients including Time, Inc., Reckitt & Coleman and Sherwin Williams among others. There she served as President until 2003 when she aligned her company with RJ Palmer.

Gerri's extensive background covers a vast array of categories: Pharmaceutical, Auto, Package Goods, Insurance & Financial Services, Government, Franchise, Entertainment, Tourism, Kids/Toys, Retail, Airlines, Food and Beverage, Beauty, Telecom

• Vince Laraia
• RJP Innovations President, Trade X Media
• vlaraia@rjpalmer.com

About Vince

Vincent heads up the corporate barter division of RJ Palmer, TradeXMedia. He oversees all barter services, media fulfillment, remarketing of product & services and provides unique solutions for advertisers and the media community.

Vince joined the team at RJP in 2008 from Interpublic's MAGNA Global Trading, where he was the EVP, Worldwide Director. While at IPG, Vince was the builder and architect of MAGNA Global Trading's client service team and launched their full service barter offering globallyVince began his career as the Managing Director at Media Resources Worldwide/TDI where he developed a U.S. based brand extension and operation internationally for corporate barter. Thereafter, Vince joined Active International and developed and managed the Children's, Hispanic, New Media divisions and as the Director of Print & OOH developed $198 million in Print & OOH media volume.

Vince has had the 360 degree media marketing experience while working on the client, agency and media vendor side of the industry. In an executive capacity, he has been involved in all aspects of communications including; research & planning, buying, account management, promotions, corporate communications, entertainment and, of course, corporate barter. Throughout Vince's career, he has assisted most Fortune 500 companies with their marketing and advertising requirements. In fact, at one point in his career, he managed a client portfolio of over 100 Fortune 500 companies.

Account Background: American Airlines, Bloomingdale's, Exxon Mobil, Home Depot, Honeywell, Pfizer, Sara Lee, Sony, UPS

Category expertise: Airlines, Energy, Package Goods, Retail, Pharmaceutical

• Dave Jackson
• VP, Director of Client Services
• djackson@rjpalmer.com

About Dave

As Vice President, Director of Client Services, Dave is RJ Palmer's dedicated Northeast lead in our Boston office. In establishing this location, Dave works very closely with the current team leaders for each of RJ Palmer's Northeast clients to ensure a productive and constructive introduction of additional resources locally. With a deep background of both agency and client experience, Dave augments the services that RJ Palmer provides to help clients navigate some of the profound changes shaping the current media landscape.

Dave manages and aligns client business objectives and strategies with the delivery of media services, specifically in the Northeast region, where RJ Palmer and many of our clients have a significant footprint. (As our second expansion, Dave provides additional customized avenues for our clients.)

Dave is a veteran senior marketing executive with in-depth experience leading consumer and business to business marketing initiatives for some of the most admired Fortune 500 brands including: British Airways, Fidelity Investments, GE, General Mills, Gillette, PricewaterhouseCoopers, and Procter & Gamble. He has developed successful multinational campaigns working at some of the world's largest advertising agencies in the US, and internationally in Frankfurt, Germany.

Prior to RJ Palmer, Dave worked on the client side developing effective marketing teams, brand communication strategies, and integrated marketing plans for successful and noteworthy entrepreneurial brands iRobot and Sonian. Dave's experience includes his managing partner roles at such agencies as The Via Group and The Donovan Group where he led strategic operations and client management. Additionally, he served as Executive Vice President Group Account Director at Hill Holiday, where his duties included integrating planning teams and SVP, Group Account Director at Saatchi & Saatchi.

Category Expertise: Airlines, Insurance and Financial Services, Manufacturing, Package Goods, Retail, Travel

• Chris Boak
• Chief Marketing Officer
• cboak@rjpalmer.com

About Chris

As RJ Palmer's first CMO, Chris' goal is to grow RJ Palmer to over $1B in billings by 2013. Chris leads all agency new business pitches from first contact through final pitch. Chris' other responsibilities include developing a clear, consistent and differentiating positioning for the company as well as overseeing all internal and external communications and PR.

Chris has a wealth of experience in account management and new business on the advertising agency side having worked at places like DFS, Cliff Freeman & Partners, Ammirati & Puris where he helped grow UPS' position from #6 to #2 in overnight delivery, The Martin Agency and most recently, Cheil Advertising USA.

Category Expertise: Franchise, Insurance and Financial Services, Media, Technology, Beverage, Retail, Travel and Tourism