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RJ Palmer is run by a senior staff with agency, sales, and client background whose collective experience allows them to identify the most meaningful strategy…quickly. Because of our structure, we’ve successfully eliminated complications of silos and multiple layers, leading to more productive client communication.
Early client involvement allows us to create, recognize and structure opportunities expeditiously.
Vendors know our history of responsiveness and “talk” to us first…an immeasurable benefit to our clients.
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According to John Billett of MPMA Media Auditing:
1. The gap - pricing varies on average 30% in either direction.
2. Buying volume - the ability to fetch low cost-per-thousand rates has little to do with being part of a massive bulk buy.
3. Strategy and negotiating skills - the best rates are usually obtained by the most savvy, skilled and senior staff.
“There is no predictive correlation between advertiser’s scale, media-buyers’ scale and media prices. Economies of scale benefit agencies more than clients.”
Advertising Age. April 24, 2006
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