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RJ Palmer’s focus is on helping challenger brands unseat competitors by using budgets more effectively. We tailor design targets for our clients providing new insight into touch-point impact on brands.
Because RJ Palmer buys differently, we often create opportunities and vehicles that put our clients on a more level playing field.
We have a track record of generating major savings when we take over clients from other agencies thereby providing significant cost advantages.
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“The range between “best” buyer and “worst” buyer has not narrowed”
“The size of client media buying volume does not necessarily mean efficient buying”
“Within a group of buying units in the same company the buys themselves ranged from a base of 100 to a high of 153, a whopping 53% difference. If clout is at play here, who is benefiting?”
Arthur A. Anderson, Morgan
Anderson Consulting Advertising Age, 4/5/99
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