our history

We have serviced more than 40 blue-chip clients in a variety of categories and sizes

Timeline

Timeline
1979
1979

Bob Palmer opens first "media only" agency, RJ Palmer Media, with partner Bob Walsh.

1980
1980

Church and Dwight becomes Palmer's first client and remained at RJP for more than 25 years.

1983
1983

RJ Palmer expands to six employees with billings of $20 million.

1986
1986

Frank McDonald joins Palmer from MediaEdge as President.

1993
1993

RJ Palmer hires Peter Knobloch from NBC to serve as Executive Vice President.

1994
1994

Headquarters established at present location, 156 W56th Street.

1995
1995

Alley Gargano loses key media executive, Jim Vail, to RJ Palmer.

1995
1995

Billings exceed $200 million.

1997
1997

Visine sponsors "Mac" Cam (slow motion camera) on CBS US Open Coverage.

1998
1998

The Scotts Company the first advertiser to embed advertising content on The Weather Channel.

1999
1999

Billings surpass the $300 million mark, with over 25 clients.

2000
2000

Direct Response Department established.

RJP enters the digital world and launches the Internet group.

2001
2001

IDM Media is acquired by RJP, adding Sherwin Williams and Time Inc. to the roster.

2004
2004

Golf specialty unit formed.

2006
2006

RJ Palmer helps introduce Flomax direct to consumer.

2008
2008

Corporate Barter group formed under the Trade X Media banner.

2009
2009

RJP adds Branded Entertainment unit.

2012
2012

Today RJ Palmer has 50 clients, 70+ employees and over $800 million in media billings.